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Barack Levin

Author: Barack Levin

Children as Consumers

Posted by Barack Levin on December 27th, 2011

I remember a time, not too long ago, when kids used to be, well, kids. They spent their time playing outside, socializing and from time do their homework. Childhood back than was very simple and it was not too long ago, only 20-30 years ago.

On birthdays the gifts ranged from erasers to pencils and birthday parties were done at home with very few good friends or outdoors in a park with the whole class. Kids were just kids. They did not require much and they were not given much. They were happy with the few toys they had and were happy to share them with their friends.

About 15 years ago I started to notice a change. Kids became a targeted segment of the market, and as such kids lost that stigma of “being kids” and got a new definition – Consumers.

Now. Since the big companies do not really care about us, adults – old fashioned consumers, why would they care about kids as soon as they are also categorized as Consumers?

We already know that food for adults has lost its taste, lost its texture, lost its nutrients and the food industry could not care less. Now are kids are treated the same. The big  orporations only care about their bottom line. Who cares if a child eats 1000 calories in one sitting? The soda ad does not show the calories, it shows how cool it is to drink soda. Who cares that cartoons cause our kids not to develop their physical abilities? The media companies want them to watch TV so that they can sell more ad space. Who cares that technology gadgets cause our kids to become unsocial? The technology companies only want to sell more games.

Our kids are brainwashed since day 1 with garbage on a daily basis. Their developing brains are not exactly sure what is real and what is not any more. The big companies hook them up on products as captive audience for life. And what do we, the parents do? Nothing.

We let that background noise and bad influence enter our homes and our lives without even noticing them.

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